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Job Description

Job Title: Principal Product Manager - Key Verticals

Department: Product & Design
Location: Sydney

Reporting to: Coen Horrevoets

Employing Entity: Gumtree AU

Travel: N/A

About the company

As the Gumtree Group, including Carsguide and Autotrader we are on a mission to create Australia’s leading multi-category classifieds marketplace, business and finance community forum, and editorial lifestyle network reaching more than 1 in 3 Australian adults every month. 

About the role

We are pivoting the Gumtree platform into an exciting new direction. We are looking for a Principal Product Manager - Key Verticals with a strong background in product and business development to drive it! This role will suit an entrepreneurial minded individual, who has planted seeds of new businesses in the past or is keen to develop their own business in the future. 

You will bring a lot of experience and a network from previous roles, you will be the go-to person within Gumtree as it comes down to the commercial development of our key verticals. In the near future you will also be managing and mentoring more junior PMs.

Your objective is to further mature existing verticals, being Pets and Jobs. As well as to plant seeds for new verticals, we need you to help us define which ones those are. 

The role has both strategic as well as operational focus which we will further explain below.


As Principal Product Manager you will take the lead in further defining our product and growth strategy in our Key Verticals. You will map the market, assess the competitive landscape, identify potential partners and build understanding of the customers struggles and needs in these verticals.

Reporting into our Chief Product Officer and working closely with our Executive Leadership team you will be setting the strategy for the years to come. You will define the problem at hand and the measures of success. Together with the lead UX designer you are responsible for designing, validating, evaluating customer journeys for new and existing users. Together with your technology peers you will shape loose defined ideas to specific proposals. 


You will be bridging the gap between Data, Design, Growth, Customer Support, Commercial and Technology to implement these new strategies. You have a data driven approach in driving adoption and usage, you have experience with A/B testing and know how to optimise online funnels 

You will be working in a scrum-team with a UX designer, Analyst and Engineers to deliver value to our users and business every sprint. 

In partnership with our Growth team you will drive the acquisition and retention of customers within the key verticals. You will monitor & improve the product experience based on quantitative data and qualitative insights to reach ambitious targets. 

Also you will be managing relations with external partners, for example for the pets vertical you will be managing the relation with our Pet insurance partner and the RSPCA. 

How this role contributes

  • Work closely with the CPO and Executive Leadership team to define the product strategy and roadmap 

  • Build a deep understanding of the competitive landscape and identify opportunities to grow our key verticals from a customer and commercial perspective

  • Set the tone on product discovery work such as design thinking, user testing and prototyping.

  • Monitor business metrics and track progress against them

  • Use data and insights to provide recommendations to drive growth

  • Work closely with internal stakeholders to identify commercial opportunities, customer needs and improve customer satisfaction levels. 

  • Establish and manage relationships with external partners

  • Work in partnership with the Technology team squads to ensure delivery of roadmaps, prioritising the backlog as well as working to remove blockers and mitigate risks. 

  • Clearly communicate discovery and delivery plans, reporting regular updates and highlighting any delivery issues that need to be addressed. 

What you’ll bring

  • 4-6 years experience in a similar role (ie. Product Manager, Business Owner, Product Marketing Manager)

  • Proven experience working with marketplaces, eCommerce or as business owner will be highly advantageous

  • Bsc/ Msc in Product, Technology, Marketing, Business or similar

  • Analytically strong and data savvy with experience in quantitative and qualitative research methods

  • Strategic thinker with a can-do mentality, proven to have experience in concept development and delivery

  • Strong communication and presentation skills, you don’t stay in the shadows, you have the ability to visualise, shape and communicate in a way that gets buy in

  • You show genuine commitment, creativity and are reliable and responsible

  • Above all you are a team player, you thrive by getting things done together!

  • As Pets is one of our Key Verticals, having a Pet is a plus (we can discuss you bringing your furry friend to our office)

What we offer

  • Flexible hours and working arrangements 

  • Amazing future potential as we continue to scale and grow

  • Inspiring, entrepreneurial environment with ambitious vision for the future

  • Meaningful work with diverse, highly skilled and passionate teams which give you the chance to make a difference in our customers’ lives. 

  • Competitive compensation package including an annual bonus. 

  • An additional day off for your birthday! 

  • A healthy work-life balance, i.e. additional paid parental leave time, flexible working hours including a hybrid working environment. 

  • Excellent Benefits which include health insurance for you and your family! 

No agencies thanks, we’ve got this one covered!



From the moment you join the Gumtree team we aspire to make your experience an awesome one. If you are enthusiastic and thrive in a collaborative environment, then apply and send us your CV!

Note: successful applicants need to have full working rights for Australia.


  • Competitive compensation package
  • Opportunity to shape the way we work. Your feedback and opinions are valued at all levels of the organisation
  • Benefits including stock purchase plan and annual bonus plans
  • Flexibility to work when and how you want - flexible hours, autonomy to set your own agenda, choice of phone and computer
  • Smart Working Policy - work remotely some of the time, balanced with time in the office together with your team - between 5 and 45 days per quarter in the office depending on each team.
  • 'Work from anywhere' weeks - up to four weeks working from anywhere, as long as you have an internet connection!
  • Career development, including language classes and Adevinta Academies: specialised content built by our experts on Machine Learning, Agile, Leadership and more

Company Description

Gumtree Australia is Australia’s favourite local marketplace connecting buyers and sellers to buy, sell and find just about everything. There are more than 3 million listings across hundreds of categories and 80,000 new ads are posted every single day. On average, more than 7 million Australians visit Gumtree each month, and we’re proud to say we’re one of the top shopping apps in Australia. Facilitating successful and safe local trade is our main priority. Our mission is to empower people and create economic opportunity and to be Australia’s favourite local marketplace for all of life’s needs Gumtree is part of Adevinta: a global online classifieds specialist and sustainability leader with 40+ products in 14 countries.


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